Social media for Business
The Internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Three quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers time in that direction. So far as your social media audience in concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites.
You'll see from workplace statistics how widespread and serious the problem is, and how the management response to concerns raised is often poor or non-existent. It also addresses how allegations should be handled, explains the importance of having clear and robust policies and the role line managers tend to take when it comes to dealing with these situations. The course also coves investigation from the employer's perspective, the role of employment tribunals, and concludes with some case studies that will give further insight into what constitutes harassment and the outcome of cases where the businesses did not act appropriately to deal with this behaviour.